Thursday, April 01, 2004

Another package for Ruddy Ruddy

If I ever get around to putting up the Wall of Ruddy Ruddy again, it's going to have to incorporate some shelves in order to properly display the packages that seem to be arriving with increased frequency. Another one came today, this one addressed to Dr. Ruddy Ruddy. That's right: Doctor Ruddy Ruddy. Now that's what I call moving up in the world!

Inside the cube-shaped package is another cube-shaped package, except instead of cardboard, the inner one is made of blue plastic and has the words "Baby's First Year" written on it. Inside this is:
- Contact info on the inside of the lid suggesting that I "[c]all one of our Caring Experts at 1-800-361-6323 (8 a.m. - 7 p.m. EST) or visit www.enfamil.ca".
- A 370 g can of Enfamil A+ Infant Formula
- A card announcing that the Enfalac Baby Steps Program is Now Called Enfamil First Connections
- A card thanking me for joining Enfamil First Connections, outlining the four main areas of the program (nutrition, bonding, language, and play), promising cards containing expert advice and tips on these areas, and mentioning that the plastic container makes an ideal keepsake box for collecting these cards as well as saving "those precious photos and childhood momentos [sic]"
- A coupon touting Enfamil A+ as "The only formula clinically proven to result in higher early mental development scores
- A FAQ card about Enfamil A+
- A card with advice on what to take to the hospital
- A card with information on Vitamin D
- A Tell-A-Friend card that allows me to enroll another new or expecting mom for free
- A booklet dealing with nutrition
- A booklet advising what to expect during the third trimester of pregnancy
- A Fisher-Price catalog
- An Enfamil refrigerator magnet with space for important phone numbers
- Visual flash cards with different patterns printed on them
- A CD of "Smart Symphonies" -- i.e., "classical music to help stimulate your baby's brain development".


A pretty impressive elaborate package, and the first one that adds a CD to my burgeoning collection that I'm actually kind of interested in listening to. (And as it turns out, there's a "Smart Symphonies" Internet radio station too.) Pretty much all the greats are represented, including Mozart, Bach, Handel, Tchaikovsky, Vivaldi, Haydn, and Beethoven. Well, there's no Wagner, but his music would probably scare babies, and frankly, this package already smacks of eugenics enough without dragging the Nazis' favorite composer into it.

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